Sky extends multi-event deal with Matchroom

UK pay-television broadcaster BSkyB has signed a new broadcast rights and production deal with sports promotion company Matchroom Sport.

The deal, which covers 10 events promoted by Matchroom, will run for five years, from 2013 until the end of 2017.

The agreement covers pool’s Mosconi Cup, World Pool Masters and World Cup of Pool, table tennis’s World Championship of Ping Pong and the Fish’O’Mania, Fish’O’Mania International and FLW Outdoors Bass Fishing events, as well as snooker’s World Seniors Championship, golf’s PGA EuroPro Tour and the Weber Cup tenpin bowling competition.

Sky will produce nearly 200 hours of Matchroom programming per year.

Matchroom Sport chairman Barry Hearn said: “Our long-standing relationship with Sky Sports has been a vital ingredient in the Matchroom story over the years and we are very excited to be continuing it into the future.”