German sports broadcaster Sport1 has acquired rights to the US stock car racing series Nascar for the next three years.
The deal, which runs from 2020 to 2022, is for platform-neutral rights to all 36 live races, highlights and clips.
Sport1 will broadcast all live races on its pay-television channel Sport1+ and will select some races for free-to-air coverage. Highlights will be shown on Sport1’s digital platforms. Sport1 coverage will begin on February 16 with the prestigious Daytona 500 race.
Following on from signing its own agreement with Nascar, Sport1 has sublicensed rights to 12 live races to pay-television channel Motorvision TV.
Motorvision TV has held Nascar rights in Germany since 2012. Its most recent deal ran from 2017 to 2019 and also included rights in Austria, Switzerland, Luxembourg and Liechtenstein.
Nascar was advised on the Sport1 agreement by the IMG agency, which has a 10-year deal with the stock car racing series to distribute worldwide media rights (excluding the Americas). IMG replaced ESPN International in selling the rights in an agreement that runs from 2015 to 2024.