Sportitalia lands International Champions Cup rights

DTT sports broadcaster Sportitalia has acquired exclusive rights in Italy to the 2019 edition of club football competition the International Champions Cup.

Sportitalia agreed the deal with the IMG agency, which in April agreed a two-year contract with rights-holder the Relevent Sports Group to market global media rights to the ICC.

OTT streaming service DAZN, pay-television broadcaster Sky and commercial broadcaster Mediaset are also all thought to have been interested in the property.

The 2019 ICC will take place between July 16 and August 10 in venues across the US, Europe and Asia.

Four Italian Serie A clubs will compete in this year’s tournament, with Fiorentina on Wednesday replacing AS Roma to join Juventus, AC Milan and Inter Milan.


Most recent

Uefa will go to market later this year with the rights to the Champions League and Europa League under pressure from Europe’s top clubs to at least maintain the kind of growth it enjoyed in the current cycle. But there are reasons why that will be a massive challenge.

Internet giant Amazon will pay more than public-service broadcaster France Télévisions for a substantially smaller package of rights to the French Open’s 2021-23 cycle.

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.

The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.