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Sportitalia lands International Champions Cup rights

DTT sports broadcaster Sportitalia has acquired exclusive rights in Italy to the 2019 edition of club football competition the International Champions Cup.

Sportitalia agreed the deal with the IMG agency, which in April agreed a two-year contract with rights-holder the Relevent Sports Group to market global media rights to the ICC.

OTT streaming service DAZN, pay-television broadcaster Sky and commercial broadcaster Mediaset are also all thought to have been interested in the property.

The 2019 ICC will take place between July 16 and August 10 in venues across the US, Europe and Asia.

Four Italian Serie A clubs will compete in this year’s tournament, with Fiorentina on Wednesday replacing AS Roma to join Juventus, AC Milan and Inter Milan.

 

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