Tiger Woods, GolfTV add match series to content partnership

US-media giant Discovery will broadcast a series of head-to-head matches involving Tiger Woods on its GolfTV OTT streaming platform, in an extension of the parties’ existing content partnership.

The first match will take place in Tokyo, although no further details have been released. Most of the matches will be played outside of the US. The format of the matches is yet to be decided.

The initiative may be inspired by the significant fan and media interest last year when Woods took on Phil Mickelson in a one-off, $9m-prize head-to-head match in Las Vegas.

Discovery and the US PGA Tour agreed a multi-year deal with Woods last year to create ancillary content for Discovery’s OTT streaming service GolfTV. The existing content partnership includes weekly practice and instructional videos; exclusive access into his preparation routines; behind-the-scenes access before and after PGA Tour rounds; and exclusive post-round commentary.

GolfTV became available globally (excluding the US, China and South Korea) at the start of this year. The platform has been created by the joint-venture of Discovery and the US PGA Tour, after the pair signed a 12-year deal for the Tour’s international rights, from 2019 to 2030.