Boxing promoter Top Rank has linked up with Macao resort and casino operator Sands China and Chinese promotional company Seca to launch a new television series in China.
The one-hour weekly magazine programme, ‘Fist Power – Fight to Win,’ will be distributed to regional channels in major cities such as Beijing, Shanghai and Guangzhou from next month.
The show will include fights from the Top Rank library plus behind-the-scenes lifestyle footage, fighter profiles and weekly updates on two-time Chinese Olympic gold medal-winner Zou Shiming’s professional flyweight career.
Under the deal, live coverage of two boxing events featuring fighters from China against international opposition will also be produced. The first of the live fights under the ‘Fist Power’ brand is scheduled to take place in August.