TV2 expand ESL and DreamHack deal in Denmark

Danish commercial broadcaster TV2 has expanded its partnership with esports organisations DreamHack and ESL by acquiring the rights in Denmark to the Counter-Strike: Global Offensive tournament circuit and the ESL Pro Tour.

The deal will run from 2020 to February 2023 and is for exclusive platform-neutral rights in the Danish Language. The deal has been agreed with DreamHack and ESL, which are both owned by media company Modern Times Group.

The deal is an extension of TV2’s initial one-year deal, in 2019, with the two companies agreed in December 2018. TV2 will continue to exploit the rights primarily on its linear TV2 Zulu channel and its OTT platform, TV2 Play.

ESL and DreamHack announced the forming of the ESL Pro Tour for 2020 earlier this year. ESL Pro Tour combines ESL and DreamHack tournaments to a circuit which links over twenty CS:GO tournaments and leagues.

At the time MTG said that “The forming of the new global esports tour is an important step to professionalize the global esports industry and there through increase monetisation of esports such as sponsorship and media rights in line with MTG’s strategy.”