ESL and DreamHack continue rights sales push with TV2 in Norway

Esports organisations DreamHack and ESL have agreed a media-rights deal for the ESL Pro Tour with Norwegian commercial and pay-television broadcaster TV2.

The new one-year deal begins on March 20 and includes all ESL Pro Tour content, including the ESL Pro League and other major tournaments.

The ESL Pro Tour combines ESL and DreamHack tournaments to a circuit which links over twenty  Counter-Strike: Global Offensive (CS:GO) tournaments and leagues. ESL and DreamHack announced the formation of the ESL Pro Tour for 2020 last year.

This deal follows last week’s media-rights deal in fellow Nordic country Finland with telco Telia. ESL and DreamHack also has a three-year deal in place in Denmark, with commercial broadcaster TV2.

Since the launch of the ESL Pro Tour, ESL and DreamHack have looked to work with traditional broadcasters as well as airing content on the established Amazon-owned streaming platform Twitch.

Alongside its deals in the Nordics they have agreed a deal with media group ProSiebenSat.1 in Germany, Austria and Switzerland in an agreement that includes global digital rights that it can showcase on its portal. ProSiebenSat.1 has since sublicensed rights in German-speaking territories to sports broadcaster Sport1.

In addition to deals with traditional broadcasters, the pair have also agreed deals with esports broadcast and content production company Maincast in Russia and CIS markets, and media company Blake Broadcasting (BBN) in the United States, Canada and Asia (excluding China).