Viaplay expands Swedish football offering with wide-ranging SvFF deal

The Sweden team ahead of the international friendly match against Scotland (Photo by Ian MacNicol/Getty Images)
The Sweden team ahead of the international friendly match against Scotland (Photo by Ian MacNicol/Getty Images)

Viaplay, the streaming service operated by Nordic Entertainment (Nent) Group, has agreed a four-year rights deal with the Swedish Football Association (SvFF) covering a range of properties.

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