The World Baseball Softball Confederation has said 2013 will provide the broadest international broadcast reach for the two sports to date.
The WBSC’s announcement comes following the publication of a report from agency partner MP & Silva detailing that the 2013 U18 Baseball World Cup, held in the Taiwanese city of Taichung in early September, had a potential broadcast distribution reach of 144.05 million homes and potential online/mobile reach of 22 million unique users.
MP & Silva said agreements were reached with 12 broadcasters that provided U18 Baseball World Cup coverage in 11 territories, including Brunei, China, Indonesia, Japan, Macau, Malaysia, Singapore, South Korea, Chinese Taipei, Thailand and Vietnam.
Riccardo Fraccari, WBSC co-president, said: “While our annual media report has not yet been finalised, the U18 Baseball World Cup numbers confirm the most successful and record-breaking year in the history of international baseball and softball broadcast reach to date, and we are extremely satisfied with the partnership with MP & Silva and with what it continues to deliver.”