![Torri Huske of USA competes in Women's 4x100m Medley Relay Final at 2022 FINA World Short Course Swimming Championship (Photo by Daniel Pockett/Getty Images)](https://uploads-sportbusiness.imgix.net/uploads/sites/2/2023/06/GettyImages-1450018824.jpg?auto=compress,format&crop=faces,entropy,edges&fit=crop&w=620&h=414)
World Aquatics has awarded Sportfive a contract to sell its media rights in most global markets, retaining long-standing agency partner Dentsu in Japan and selected countries in the Asia-Pacific region.
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