NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday].
The esports league’s second season ‘tipped off’ on April 2nd with coverage on Amazon-owned streaming platform Twitch. The new agreement will cover some 230 regular season games plus the Playoffs and Finals.
YouTube will also distribute highlights throughout the season. The Google-owned video platform has a close relationship with the NBA, which was the first US major league to launch a dedicated YouTube channel, and recently launched a channel for African audiences. YouTube was also the first presenting partner of the NBA and WNBA Finals.