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YuppTV acquires IPL streaming rights in string of international markets

OTT operator YuppTV has acquired digital streaming rights to cricket’s Indian Premier League in a host of territories.

YuppTV, which has announced the agreement ahead of the start of the 2020 tournament this weekend, has secured rights in Australia, Continental Europe, Malaysia, southeast Asia (excluding Singapore), Sri Lanka, Nepal, Bhutan, the Maldives, Central Asia, plus Central and South America.

The deal covers rights to all 60 matches.

Uday Reddy, founder and chief executive of YuppTV, said: “Over the past few years, IPL has become the most loved cricketing tournament in the country. Amidst the lockdown, it will lead to a new sensation, optimism, and craze in the viewers.

“The live experience of the IPL, dedicated technology viewing experience and instant virtual experience will enhance this year’s tournament for fans, albeit from the safety of their homes instead of crowded stadiums. The rights will also help YuppTV witness skyrocketing viewership.”

In a deal announced 12 months ago, YuppTV secured streaming rights in various territories to India’s home cricket international matches in the 2019-20 season.