ZDF nets strong audience for German Fiba World Cup triumph after late sublicensing

(Yong Teck Lim/Getty Images)
(Yong Teck Lim/Getty Images)

Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6 million viewers on German public-service television following a late sublicensing deal struck by rights-holder Deutsche Telekom.

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