Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.
Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.
The NBA has expanded its partnership with Chinese e-commerce giant Alibaba to offer fans in China original programming and an easier way to buy merchandise
The NFL and Alibaba have announced a digital partnership in China that will feature weekly content on Youku's sports channel.
Chinese e-commerce company Alibaba has today (Thursday) announced a strategic investment in Suning Sports, the sports unit of conglomerate Suning, with the two parties set to explore joint activities between…