Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.
Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.
Suning Sports, owner of the Chinese streaming platform PP Sports, is laying off nearly 30 per cent of its staff in a cost-cutting drive and may have restarted joint-venture talks with Alibaba, according…
Chinese conglomerates Alibaba and Suning are planning a joint venture that would create the market’s most powerful sports business, according to industry news website Lanxiong Sports.
The NBA has expanded its partnership with Chinese e-commerce giant Alibaba to offer fans in China original programming and an easier way to buy merchandise
The NFL and Alibaba have announced a digital partnership in China that will feature weekly content on Youku's sports channel.