B4 Capital
B4 Capital retains international Coppa Italia rights
The B4 Capital agency has retained international rights for the Coppa Italia club football knockout tournament in Italy.
B4 Capital seals agreement for Italy national team rights
The B4 Capital agency has agreed a deal with Italian state broadcaster Rai to distribute rights for Italy national football team home friendly matches in the Americas, the Middle East and North Africa.
B4 Capital to distribute global rights for Cosmos-Cuba game
The B4 Capital agency has struck a deal to distribute worldwide media rights to an exhibition football match between US club New York Cosmos and the Cuba national team.
Italian club football on the up
Marco Bianchi, president of the B4 Capital agency, this week told TV Sports Markets that his company’s aggressive bid to win the international rights to Italy’s Coppa Italia and Supercoppa showed that Italian football was far healthier than some critics have suggested.
World Sport Group takes on B4’s Asian rights portfolio
World Sport Group has entered into an agreement with B4 Capital to acquire its fellow agency’s Asian media rights across the entire portfolio of European football and Italian rugby union.
B4 Capital serves up rights for Federer-Wawrinka charity match
The B4 Capital agency has secured a deal for the global media rights to the Match for Africa 2 tennis exhibition event between Roger Federer and Stanislas Wawrinka.
B4 Capital snaps up Italy national rugby team rights
The B4 Capital agency has struck a deal to distribute global media rights for the Italy national rugby union team.
Big increase but rivals giving up on ousting MP & Silva
Italy’s Lega Serie A and its media adviser Infront Sports & Media can point to a near 60-per-cent increase in the value of the league’s international rights to claim that this month’s sales process was a success, despite drawing only three bids.