July 26 and 27, 2017, are two days that could completely reshape the sale of Serie A international media rights.
Second-round bids for Portuguese Primeira Liga international rights have once again fallen below Sport TV’s expectations, despite a five-way agency shootout.
The Fédération Tunisienne de Football bypassed its own tender when selling rights to the top-tier Ligue Professionnelle 1, while Coupe de Tunisie rights remain to be sold ahead of this weekend’s second-round matches.
Pay-television broadcaster StarTimes has paid what is considered to be a high fee to secure rights to the Coppa Italia in sub-Saharan Africa.
The B4 Capital agency has refinanced almost all of its spend for Fédération Tunisienne de Football rights thanks to a three-season deal with Abu Dhabi Media.
The Italian rugby federation said this week its recent deals covering domestic and international rights will help the game continue to develop at home and abroad, while providing financial security for the sport in Italy.
Interview with Alfredo Gavazzi, president of the Federazione Italiana Rugby, on the Italian rugby federation’s recent domestic and international rights deals.
Marco Bianchi, president of the B4 Capital agency, this week told TV Sports Markets that his company’s aggressive bid to win the international rights to Italy’s Coppa Italia and Supercoppa showed that Italian football was far healthier than some critics have suggested.
Italy’s Lega Serie A and its media adviser Infront Sports & Media can point to a near 60-per-cent increase in the value of the league’s international rights to claim that this month’s sales process was a success, despite drawing only three bids.