British and Irish Lions

Latest Features

Boutique agencies were at the fore in the sales process for international rights to the British & Irish Lions 2021 tour of South Africa, with the bigger players opting not to participate due to the carving out of key territories.

The British & Irish Lions touring side maintained the value of its media rights in the UK and Ireland in a deal with pay-television broadcaster Sky for next year’s tour of South Africa.

UK free-to-air broadcaster Channel 4 is close to further enhancing its sports rights portfolio by agreeing a deal for highlights of the British & Irish Lions rugby union series against South Africa, it…

The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories

Commercial station TalkSport is set to retain radio rights in the UK for the British and Irish Lions’ tour of South Africa next year.

The British & Irish Lions rugby union body will restart the invitation to tender process in August for free-to-air highlights rights in the UK to next year’s Great Britain and Ireland tour of South Africa.