C More (Sweden)
Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.
Discovery Communications’ ambition to strengthen its market position in the Nordics helped Norway’s football league defy all expectations in the sale of its media rights last week.
International broadcaster Eurosport agreed a spate of rights deals late last week as it continues to invest heavily in locally-relevant content.
The Swedish second-tier ice hockey league, the HockeyAllsvenskan, will earn a decent increase in the value of its media rights in the next cycle, following a deal with C More last month.
TV2 Norway’s deal to buy the C More pay-television operation in Norway last month was driven by a desire to boost subscriber numbers ahead of the upcoming Premier League auction.
Interview with Johan Kleberg, chief executive of pay-television operator C More Entertainment, on the broadcaster's financial difficulties and its future sports rights strategy.
C More is still in the market for top sport despite losses
CAA Eleven enjoys fee increase for Euro 2016 in Norway