C More (Sweden)
Swedish pay-television broadcaster C More Entertainment has agreed a deal to show live coverage of Premiership Rugby, England’s top division of club rugby union, in the Scandinavian country for the first time.
Pay-television broadcaster C More last week agreed the most valuable Swedish sports-rights deal in history, paying an increase of about 90 per cent to renew Swedish Hockey League rights.
Swedish pay-television broadcaster C More has bolstered its coverage of domestic ice hockey by extending a rights deal with the HockeyAllsvenskan.
Discovery Communications’ ambition to strengthen its market position in the Nordics helped Norway’s football league defy all expectations in the sale of its media rights last week.