China Sports Media (CSM)

Latest Features

Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.

China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.

Streaming platform PPTV’s acquisition of Bundesliga digital rights in China last month secures its position as the country’s pre-eminent football broadcaster.

Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.

UK pay-television broadcaster Sky picked up Chinese Super League rights last week for a fairly small rights-fee over the next two-and-a-half years.

The China Sports Media agency has extended its exclusive broadcast production and distribution agreement with the Chinese Football Association for four more years until 2023

The China Sports Media agency has announced the appointment of Mediapro Asia – the Asian arm of the Mediapro Group agency – to exclusively distribute media rights of the 2019 CFA Cup in the Asia-Pacific reg…

The China Sports Media agency has struck a five-year extension to its rights deal for the Chinese Super League, the top division of domestic club football.

Features

Behind Le Sports’s huge Chinese Super League deal is a partnership that could shift the competitive balance of the Chinese digital market.

China Sports Media’s huge deal with the Chinese Super League is a gamble on the expansion of the country’s digital rights market and the government’s plans to build football into a major national sport.