China Sports Media (CSM)
China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.
The China Sports Media agency has struck a five-year extension to its rights deal for the Chinese Super League, the top division of domestic club football.
UK pay-television broadcaster Sky picked up Chinese Super League rights last week for a fairly small rights-fee over the next two-and-a-half years.
Behind Le Sports’s huge Chinese Super League deal is a partnership that could shift the competitive balance of the Chinese digital market.
China Sports Media’s huge deal with the Chinese Super League is a gamble on the expansion of the country’s digital rights market and the government’s plans to build football into a major national sport.