China Sports Media (CSM)

Latest Features

Chinese state broadcaster CCTV is in discussions to renew rights to three of its most important football properties: the Uefa Champions League, Germany’s Bundesliga and Italy’s Serie A.

China Sports Media’s deal for Chinese Super League domestic rights – the emblematic deal of China’s sports-rights gold rush – will be worth just two-thirds of its initial annual value following a renegotiation.

Streaming platform PPTV’s acquisition of Bundesliga digital rights in China last month secures its position as the country’s pre-eminent football broadcaster.

Chinese retail giant Suning’s sporting subsidiaries are filling gaps in the country’s media-rights market left by the retreat of streaming operator LeSports.

UK pay-television broadcaster Sky picked up Chinese Super League rights last week for a fairly small rights-fee over the next two-and-a-half years.

The China Sports Media agency has announced the appointment of Mediapro Asia – the Asian arm of the Mediapro Group agency – to exclusively distribute media rights of the 2019 CFA Cup in the Asia-Pacific reg…

The China Sports Media agency has struck a five-year extension to its rights deal for the Chinese Super League, the top division of domestic club football.

Features

Behind Le Sports’s huge Chinese Super League deal is a partnership that could shift the competitive balance of the Chinese digital market.

China Sports Media’s huge deal with the Chinese Super League is a gamble on the expansion of the country’s digital rights market and the government’s plans to build football into a major national sport.