HomeNewsFootballAsia-Pacific

Mediapro to distribute CFA Cup rights in Asia-Pacific

The China Sports Media agency has announced the appointment of Mediapro Asia – the Asian arm of the Mediapro Group agency – to exclusively distribute media rights of the 2019 CFA Cup in the Asia-Pacific region.

The CFA Cup is the leading football cup competition organised by the Chinese Football Association. The CFA has a global agreement in place with CSM for media rights to the CFA Cup. Along with the CFA Cup, CSM also has a global rights deal in place with the Chinese Super League, the country’s top-tier football league, running until 2025.

Last year, Mediapro completed the sale of a 53.5-per-cent stake to Chinese investment fund Orient Hontai Capital for $900m.

Most recent

Social media giant Facebook’s challenges around its Copa Libertadores coverage in Latin America have convinced it that non-exclusive rights models form “one of the best ways” of breaking into markets where entrenched viewing habits restrict the potential for exclusive rights to grow engagement with the platform.

The Football Association rejected a higher bid for domestic FA Cup rights for the 2021-25 cycle from incumbent pay-television broadcaster BT Sport in favour of commercial broadcaster ITV, SportBusiness Media understands, in a move that took the competition exclusively free to air in the UK.

Spanish football’s LaLiga extended its rights deal in China with Wuhan DDMC Culture in May without going to market, where it would have faced a tough task maintaining its income, SportBusiness Media understands. The Chinese rights market has cooled since the previous deal was agreed, and DDMC is thought to be paying the league a strong rights fee.

South African pay-television operator Multichoice is facing the biggest challenge in its 26-year history in the form of a two-pronged regulatory attack on its dominant position in the country’s sports-rights market.