Mediapro to distribute CFA Cup rights in Asia-Pacific

The China Sports Media agency has announced the appointment of Mediapro Asia – the Asian arm of the Mediapro Group agency – to exclusively distribute media rights of the 2019 CFA Cup in the Asia-Pacific region.

The CFA Cup is the leading football cup competition organised by the Chinese Football Association. The CFA has a global agreement in place with CSM for media rights to the CFA Cup. Along with the CFA Cup, CSM also has a global rights deal in place with the Chinese Super League, the country’s top-tier football league, running until 2025.

Last year, Mediapro completed the sale of a 53.5-per-cent stake to Chinese investment fund Orient Hontai Capital for $900m.