CJ ENM

South Korean media group CJ ENM has secured exclusive rights to the Ultimate Fighting Championship in South Korea as part of a “multi-year” agreement with the mixed martial arts promotion.

The sharp increase in the UFC’s value was driven by two rounds of competitive bidding between CJ, Eclat and a third bidder understood to be a local agency.

Korean ecommerce company Coupang has been making aggressive bids for sports content since entering the market six months ago, culminating in a major bid for Tokyo 2020 Olympics rights in recent weeks.

Media group CJ ENM has acquired the media rights for the German Bundesliga in South Korea, in a three-season deal covering 2021-22 to 2023-24.

Uefa and its sales agent CAA Eleven agreed several rights deals for the Euro 2020 tournament in the weeks and hours leading up to the start of the tournament on June 11.

CJ ENM’s step back into sport after a near-decade-long hiatus was not enough to save DDMC Fortis from a fee decline in its sale of Asian Football Confederation rights in South Korea for the 2021-24 cycle.

Media group CJ ENM has acquired the rights in South Korea for Asian Football Confederation properties in the 2021-24 cycle, in a deal brokered by the DDMC Fortis agency

The DDMC Fortis agency is close to agreeing a media rights deal for Asian Football Confederation properties for the 2021-24 cycle in South Korea, one of the most valuable territories for the content