Danish football association (Dansk Boldspil-Union)

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Having been forced into an open tender by the Danish Competition and Consumer Authority, the Danish Superliga has secured a modest increase in its domestic media-rights income despite a lack of competition.

European Qualifiers deal is first sign that Discovery will stimulate Nordic market

But proposed extension deal for top-tier domestic football rights needs approval of football association and competition authority.

The Danish Superliga has announced on Tuesday a record-breaking domestic rights deals for the 2021-24 cycle with incumbents Nordic Entertainment (Nent) Group, US media group Discovery and public-service…