DAZN Group

Digital sports media company Perform Group has agreed a deal with the NFL to commercialise the American football league’s digital assets in Australia for the 2016-17 season.

England’s Premier League has almost doubled its income in recently-agreed deals covering 11 territories across Europe.

The National Basketball Association has finalised a string of deals outside its domestic US market in recent weeks, securing large increases in Germany, Austria, Switzerland and India, and a modest uplift in Poland.

Data from the Know the Fan – The Global Sports Media Consumption Report 2014 suggests that an opportunity for sports and media companies to engage fans and drive revenues by using internet-connected TV sets is being missed.