DAZN Group

DAZN last month secured Major League Baseball rights, the only major US sports property missing from its portfolio in Germany, Austria and Switzerland.

Digital sports media company Perform Group has agreed a deal with the NFL to commercialise the American football league’s digital assets in Australia for the 2016-17 season.

England’s Premier League has almost doubled its income in recently-agreed deals covering 11 territories across Europe.

The National Basketball Association has finalised a string of deals outside its domestic US market in recent weeks, securing large increases in Germany, Austria, Switzerland and India, and a modest uplift in Poland.

Data from the Know the Fan – The Global Sports Media Consumption Report 2014 suggests that an opportunity for sports and media companies to engage fans and drive revenues by using internet-connected TV sets is being missed.