National Basketball Association (NBA)

Basketball

The NBA Digital arm of North American basketball league the NBA has extended and expanded its agreement with virtual reality company NextVR
Basketball

The National Basketball Association has agreed a new deal with pay-television broadcaster All Media Baltics across the Baltic region (Estonia, Latvia and Lithuania), having previously sold rights on a…
Basketball

Sky Italia has signed a new four-year deal with the US’s National Basketball Association that will allow the Italian pay-TV broadcaster to air more than 300 regular-season matches live.
Basketball

Ewell Zhao talks about Tencent’s rights renewal with the NBA, its method for valuing sports media rights and the future of the Chinese sports video streaming industry.
Basketball

Chinese social media giant Tencent saw off competition from rival streaming player Youku Tudou to retain the NBA’s digital rights in the country for the 2020-25 cycle at a record-breaking fee, underscoring the strong growth in China’s streaming market in recent years.
Basketball

Shift to earlier start times for nationally broadcast doubleheaders follows shift of LeBron James to Los Angeles and ratings declines last season
Multi-sport

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 
Basketball

ESPN unveiled a live stream of Game 2 of the NBA Finals on the ESPN App on Sunday evening that was aimed exclusively at a teenage audience
Basketball

Australian public-service broadcaster SBS is reportedly closing in on a deal for rights to the NBA basketball league
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The NBA has confirmed that the basketball league’s season-ending Finals will be live-streamed in India on social media websites Facebook and Twitter and video-sharing platform YouTube.
Basketball

The NBA may soon be moving up the games involving some of its marquee teams and players in a move to improve television viewership
Basketball

Brazilian broadcaster Rede Bandeirantes (Band) has acquired rights to the 2019 NBA Finals, returning the North American basketball league to free-to-air television in country for the first time since 2004
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The NBA's Western Conference Finals will not be shown on Turkish television due to the presence of Turkish star Enes Kanter’s Portland Trail Blazers, who has been an outspoken critic of Turkish President R…
Basketball

The Women’s National Basketball Association and CBS Sports have announced a multi-year media-rights deal that begins with the upcoming 2019 season.
Basketball

The NBA's international players are driving increased engagement and viewership worldwide on NBA League Pass, according to figures obtained from the rights-holder by SportBusiness Media
Basketball

NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday]
Basketball

Bob Williams speaks to Chris Benyarko, the NBA's senior vice-president of direct to consumer, about the league's manifold micro-payments initiatives.
Basketball

The NBA has launched a Sub-Saharan Africa-specific YouTube channel, which will feature two live game broadcasts per week for the rest of the 2018-19 season