National Basketball Association (NBA)
SBS close to NBA rights deal in Australia – report
Australian public-service broadcaster SBS is reportedly closing in on a deal for rights to the NBA basketball league
Facebook, Twitter, YouTube to stream NBA Finals in India
The NBA has confirmed that the basketball league’s season-ending Finals will be live-streamed in India on social media websites Facebook and Twitter and video-sharing platform YouTube.
Silver: NBA will consider earlier West Coast games to boost TV numbers
The NBA may soon be moving up the games involving some of its marquee teams and players in a move to improve television viewership
Band deal returns NBA to Brazilian free-to-air TV
Brazilian broadcaster Rede Bandeirantes (Band) has acquired rights to the 2019 NBA Finals, returning the North American basketball league to free-to-air television in country for the first time since 2004
NBA Western Conference Finals not to be broadcast on Turkish TV
The NBA's Western Conference Finals will not be shown on Turkish television due to the presence of Turkish star Enes Kanter’s Portland Trail Blazers, who has been an outspoken critic of Turkish President R…
WNBA and CBS Sports agree to multi-year TV deal
The Women’s National Basketball Association and CBS Sports have announced a multi-year media-rights deal that begins with the upcoming 2019 season.
Impact of international stars helps drive global NBA League Pass viewership
The NBA's international players are driving increased engagement and viewership worldwide on NBA League Pass, according to figures obtained from the rights-holder by SportBusiness Media
YouTube to livestream NBA 2K League 2019 season
NBA 2K League games will be simulcast on YouTube for the rest of the 2019 season, under a deal announced yesterday [Tuesday]
Chris Benyarko, NBA senior vice-president of direct to consumer
Bob Williams speaks to Chris Benyarko, the NBA's senior vice-president of direct to consumer, about the league's manifold micro-payments initiatives.
NBA launches Africa Youtube channel with two live games per week
The NBA has launched a Sub-Saharan Africa-specific YouTube channel, which will feature two live game broadcasts per week for the rest of the 2018-19 season
NBA adds 10-Minute Pass to micro-transactions initiative
The NBA is expanding its innovative micro-transactions initiative by allowing fans to watch portions of games in 10-minute increments
NBA G League inks deal with Dailymotion
The NBA G League, which serves as the NBA’s official minor league, has launched a full scale partnership with streaming broadcaster Dailymotion.
NBA content made available on Alibaba platforms in China
The NBA has expanded its partnership with Chinese e-commerce giant Alibaba to offer fans in China original programming and an easier way to buy merchandise
FREE | NBA Data Report, 2019
In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape of the NBA.
NBA goes social with Facebook Watch partnership
North American basketball league the NBA has agreed a game highlights deal with social media platform Facebook
Turner Sports sells out NBA All-Star Game ad inventory in record time
Turner Sports has sold out its available units for next weekend's NBA All-Star Game across the entire three days of festivities in Charlotte in record time.
NBA on board as WarnerMedia launches Innovation Lab
US media and entertainment company WarnerMedia has said it will launch an incubator designed to create new and innovative consumer experiences and businesses, with basketball league the NBA signing on…
NBA and Turner partner to create mobile-only Yahoo show
The NBA is partnering with Turner Sports and Yahoo Sports to produce a live nightly show designed for mobile viewers.