NBC Sports
Sports content on the move in Comcast spinoff
US telco Comcast has announced plans to spin off most its cable networks, which include USA Network, which frequently shows live sports as part of NBC’s media rights deals, and the Golf Channel.
White’s Snow League secures first TV deal
The Snow League, a new competition founded by action sports superstar Shaun White, has landed its first media rights deal, a multi-year agreement with NBC Sports in the US.
In Focus: US college sports
SportBusiness Media takes a deep dive into the numbers driving the commercial success of US college sports.
NBCU Olympic viewership soars with expanded streaming
Viewership of NBCUniversal’s coverage of Paris 2024 was up considerably on Tokyo 2020 as the US broadcaster provided its most extensive Olympic coverage to date.
Big East renews with Fox, adds NBC, TNT in six-year rights deals
US college's Big East Conference has announced new six-year domestic media rights agreements with Fox Sports, NBC Sports and TNT Sports
NBC deal gives IMSA SportsCar Championship expanded coverage
The IMSA SportsCar Championship will increase its coverage on network television in the United States from 12 to 17 hours next year in a new multi-year deal with NBC
NBC ‘preparing’ $2.5bn NBA rights bid to rival TNT Sports
NBC is looking to get back into National Basketball Association media rights with a $2.5bn (€2.3bn)-per-year offer that would oust Warner Bros. Discovery's TNT Sports.
NFL on Peacock boosts platform’s revenue by 54 per cent
The National Football League on Peacock, NBCUniversal's streaming service, has helped revenue for the service grow 54 per cent to $1.1bn (€1.03bn) in the first quarter of 2024 compared to the same period in the previous year.
Nascar accelerates CW deal to cover final races of 2024 Xfinity season
The final eight races of Nascar's Xfinity Series will exclusively air on The CW Network this season, accelerating the network's seven-year deal that was set to begin in 2025
NFL playoff ratings soar in divisional round
The National Football League has set records during its live postseason coverage across the main US networks
Cordella takes top NBC Sports job, replacing Bevacqua
NBCUniversal has ended its search for a new president of its NBC Sports operation, promoting veteran executive Rick Cordella rather than choosing an outside hire
NFL opening weekend, college football score major US viewership
The return of the National Football League, combined with a strong slate of college games, drew major audiences across US television, including a record for Monday Night Football on ESPN
Chicago street race draws NBC’s biggest NASCAR audience in six years
NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
US Open delivers highest domestic ratings since 2019
NBC Sports' coverage of the 2023 US Open was the most-watched edition of the event since 2019, highlighted by a nine-hour broadcast of the final round averaging 6
Peacock to air first exclusively streamed NFL playoff
Peacock, NBCUniversal's direct-to-consumer streaming platform, will be the home of the first exclusively live-streamed National Football League playoff game, airing a NFL wild-card playoff on Saturday…
NBC Sports, Peacock retain Tour de France rights to 2029
NBC Sports and the Peacock streaming service will continue to broadcast US coverage of the Tour de France and other major European road races following a six-year extension signed with promoter Amaury…
Start of Amazon’s ‘TNF’ helps lead to dip in NFL viewership
League finishes the 2022 regular season down slightly in domestic viewership, but several linear networks posted audience gains
NFL, domestic media partners set series of audience records
League generates its best-ever average viewership for Thanksgiving Day games