NBC Sports
BetMGM expands NFL presence on NBC Sports
Leading online gaming operator BetMGM is significantly increasing its presence on NBC Sports by striking a partnership for the 2022 National Football League season, highlighted by high-profile integrations…
NFL records series of gains in Week 1 domestic viewership
Each of league's US rightsholders see markers of audience growth
NBC Sports posts best ‘SNF’ opener rating since 2015
Buccaneers-Cowboys clash delivers 35 per cent viewership boost
NBC Sports remains bullish on PGA Tour despite LIV Golf threat
NBC Sports chairman Pete Bevacqua says he remains bullish about the future of the PGA Tour despite a number of leading players continuing to join the rival Saudi-backed breakaway tour LIV Golf
Peacock sees Premier League record streaming audience
Peacock, NBCUniversal’s streaming service, averaged 796,000 viewers during the August 22 Premier League match between Manchester United and Liverpool, setting a new Peacock audience record for a Premier L…
Big Ten signs landmark media rights deals with CBS, Fox, NBC
Agreements are by far the most lucrative conference pacts in US college sports history
NBC Sports secures US rights to women’s Tour de France
NBC Sports has secured the United States broadcast rights to the Women’s Tour de France, with the event to be aired on cable channel CNBC and streaming service Peacock.
NBC Sports Chicago, Philadelphia partner with PointsBet for dual-market sports betting telecast
NBC Sports Chicago and NBC Sports Philadelphia, two NBC Sports regional sports networks, are partnering with gaming company PointsBet to present an alternate National Basketball Association sports-betting…
NBCUniversal ends Beijing 2022 with worst-ever US ratings
Wide range of difficult factors contribute to significant viewership decline
Super Bowl LVI ratings deliver strong boost for NBC, NFL
Rams' dramatic comeback victory generates best US viewership in five years
Beijing 2022 Opening Ceremony draws 16m viewers on NBC, down 43 per cent from 2018
The 2022 Beijing Winter Olympics Opening Ceremony attracted a Total Audience Delivery (TAD) of nearly 16 million viewers across multiple NBCUniversal platforms in the United States, representing a record-low …
NBC Sports confirms full sellout for Super Bowl LVI ads
Multiple held-back units sell for $7m each, with the network setting new records for the event.
NFL nets best-ever domestic viewership for Divisional playoffs
Dramatic quartet of postseason games deliver historic audience totals
NBC, Fox to make history with joint airing of USFL opener
Competing US broadcast networks join together to boost fan interest in league
NBC Sports to keep Beijing Olympics announcers in US
Production strategy for upcoming event accelerates plan used for Tokyo Olympics
NFL produces strong viewership boost for Wild Card games
League generates an average 21 per cent domestic audience lift for start of its playoffs
NFL finishes 2021 regular season with viewership boosts
Every US rightsholder sees audience growth
Fox Sports acquires domestic rights to Belmont Stakes through 2030
Fox Sports has acquired the domestic broadcast rights to the Belmont Stakes in an eight-year agreement which starts in 2023 and runs through 2030