Pitch International
What’s next in cricket’s commercial journey?
Cricket's future formats, media rights, and new markets were under discussion at a panel session at this year’s Sportel conference in Monaco yesterday (Tuesday).
EXCLUSIVE: Agency heavyweights submit Uefa rights bids
At least five top-tier sports marketing agencies are vying for the chance to sell Uefa Champions League commercial rights from 2027-28 onward, after the deadline for bids passed this morning.
BeIN adds EFL to latest spate of Mena renewals
BeIN Media Group has struck a new rights deal for the English Football League, covering 27 countries across the Middle East and North Africa, France, Australia and New Zealand
EXCLUSIVE: Stats Perform set for EFL international betting video rights
Stats Perform has agreed a deal for international betting streaming rights to the English Football League in all markets except the Americas, SportBusiness understands
Pitch moves for minority stake in Matchroom Sport
Matchroom Sport, the UK-based event promotions company and agency, has ended its search for investment by striking an equity agreement with Pitch International which includes "collaboration" with the agency on international media rights and sponsorship sales.
Sony to take over NZC rights in India from Amazon
Sony Pictures Networks has secured New Zealand Cricket rights in India from May 2024 to April 2031 in a move which will see Amazon depart from its experiment showing cricket in the country after 2026
No carve-outs as Pitch to handle Lions international rights sales
Pitch International has won more business in rugby union after being appointed to sell international broadcast rights to the British and Irish Lions’ tour of Australia next year.
EFL clubs ratify international deals with Pitch, Relevent
The US-based Relevent Sports Group has landed a share of English Football League (EFL) international broadcast rights after clubs approved the agency as its distribution partner in North, Central and South…
EXCLUSIVE: EFL shortlists Pitch, Relevent for international rights talks
The English Football League is entering into detailed talks with incumbent Pitch International and the US-based Relevent Sports Group as it nears its award of international broadcast rights, SportBusiness…
TNT Sports secures BCCI rights to 2028 in nick of time
One week before the start of England’s five-Test tour of India, pay-television broadcaster TNT Sports has secured exclusive rights in the UK for the series in a deal that also covers all India home matches u…
TNT Sports to show England women’s tour of India, men’s rights remain unsold
TNT Sports, the UK pay-television broadcaster, has acquired exclusive rights in the country to England women's cricket's upcoming tour of India
HBA Media retains Ascot international rights to 2027
HBA Media has retained one of its main distribution contracts in a new four-year international rights agreement with Ascot Racecourse.The new deal runs from the start of 2024 to the end of 2027
Nine and Foxtel renew ECB rights to 2031
Nine Entertainment and Foxtel have renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031, SportBusiness understands
EXCLUSIVE: Pitch strikes deal for United Cup international rights
International broadcast rights to the next three editions of tennis’ United Cup are set to be sold by Pitch International after the agency reached an agreement with Tennis Australia, SportBusiness understands.
Pitch strengthens golf portfolio as LET media rights advisor
The Pitch International agency has today (Tuesday) been awarded the exclusive media rights advisory contract to the Ladies European Tour (LET)
EFL goes to market with international rights to 2028
The English Football League this morning sent out its international broadcast rights Request for Proposal (RFP) to potential bidders as it gears up to potentially run its last such process before rights…
Times Internet bags BCCI rights in string of international territories
Times Internet, owner of cricket-dedicated broadcaster Willow, has secured exclusive Board of Control for Cricket in India (BCCI) rights in North America, the Middle East and North Africa, and Southeast…
EXCLUSIVE: Foxtel renews BCCI deal after Pitch bags international rights
Australian pay-television broadcaster Foxtel has secured exclusive Board of Control for Cricket in India rights in a deal brokered by the Pitch International agency, SportBusiness understands