Premier Sports
Viaplay makes first big UK splash with Uefa national team deal
Viaplay’s entry to the UK market has taken a sharp turn toward premium sport as its deal for rights to the ‘Home Nations’ package of European Qualifiers and Nations League matches shakes up the market.
Premier Sports moves for two-year ‘home nations’ Uefa rights package
Premier Sports has acquired a package of UK broadcast rights to national team matches featuring Northern Ireland, Scotland and Wales during the 2022-24 cycle
WSC to provide automated highlights for Premier Sports
UK pay-television broadcaster Premier Sports has announced it has signed a deal with Israel-based artificial intelligence sports video technology company WSC Sports to deliver automated highlights to its…
Premier Sports amasses rugby rights in Mena region, retains Six Nations in Southeast Asia
Subscription broadcaster Premier Sports has solidified its rugby union offering in Southeast Asia with an exclusive three-year Six Nations rights renewal, while also picking up exclusive rights in the…
LaLiga invites media rights bids of up to five years in UK and Ireland
Spain's LaLiga has issued an invitation to tender for media rights in the UK and Ireland for up to five years, from 2022-23 to 2026-27
Quartet of four-year DFB-Pokal deals to kick-off in-house international rights cycle
The German Football Federation (DFB) has signed a quartet of four-season media rights deals in Europe for its DFB-Pokal club cup competition, while also signing shorter-term deals in an array of other…
Premier Sports launches on Amazon Prime
UK pay-television broadcaster Premier Sports has agreed a distribution deal with Amazon under which its five channels will be available on Prime Video
FreeSports adds distribution on Samsung TV Plus
FreeSports, the UK free-to-air channel, has been added to Samsung TV Plus, the advertising-supported streaming service
FreeSports picks up exclusive Lanka Premier League rights in UK
FreeSports, the UK free-to-air channel, has acquired exclusive rights to this month’s Lanka Premier League.
W-Sport launches in sub-Saharan Africa as first step in planned global rollout
W-Sport, a new women’s sports television channel co-founded by Mickey O’Rourke, chief executive of Premier Sports, and Kelly Butler, former chief executive of Setanta Africa, has launched in sub-Saharan Afr…
Premier Sports nets EIHL broadcast, title sponsorship rights to 2024
UK pay-television broadcaster Premier Sports has secured exclusive media rights to broadcast the British Elite Ice Hockey League for the next three years, from 2021-22 to 2023-24
LaLiga, Premier Sports sign new Stonegate deal for UK pub coverage
LaLiga and its UK rights-holder, pay-television broadcaster Premier Sports, have once again teamed up with leading pub company Stonegate Group to offer coverage at venues across the country
United Rugby Championship increases exposure and revenue from 2021-22
The United Rugby Championship will increase its annual media rights income by about 30 per cent in its new four-season media rights cycle, despite a dramatic shift toward free-to-air broadcasters in key markets.
Premier Sports picks up DFB-Pokal rights
Pay-television broadcaster Premier Sports has secured rights to the 2021-22 edition of German football’s DFB-Pokal in a deal covering the UK and Ireland.
StarzPlay and Premier Sports team up in Mena region for Lions streaming
Subscription video-on-demand service StarzPlay has agreed a deal with rugby union-focused streaming platform Premier Sports to carry exclusive streaming coverage in the Middle East and North Africa (Mena)…
Premier Sports Asia picks up Lions broadcast rights
The rugby union-focused streaming platform Premier Sports has secured exclusive broadcast rights across various Asian territories to the 2021 British & Irish Lions Tour
Premier Sports commits to United Rugby Championship in deal covering UK, Ireland
Subscription broadcaster Premier Sports has retained rights in the UK to the United Rugby Championship, the rebranded tournament previously known as the Pro14, and expanded its agreement with the league…
Spring Media retains Swedish speedway business to 2025
Spring Media, the Stockholm-based agency, has extended its agreement to commercialise the broadcast rights and improve broadcast exposure for Sweden’s top speedway league.