The RDA agency will look to extract more value from Australia and New Zealand and strike deals in the Pacific Islands for the first time, after taking over international rights to the Super League.
European Professional Club Rugby has agreed four media-rights deals in recent weeks which it hopes will increase the exposure of its competitions.
Increasing the number of live Premiership Rugby matches broadcast had an “immediate and tangible” impact on its international distribution and income, according to the league’s commercial director Dominic Hayes.
Strong commitments – in both financial and attention terms – offered by the RDA Television and IEC in Sports agencies persuaded World Rugby to eschew larger players in its search for a new distribution partner for its second-tier properties.
The RDA agency has been appointed as the exclusive agent for international distribution rights to the Super League, the top tier of club rugby league in England.
European Professional Club Rugby, the governing body for club rugby union in Europe, has awarded the RDA agency global distribution rights for its Champions Cup and Challenge Cup competitions.
UK pay-television broadcaster BT Sport and media rights distribution agency RDA TV have reached agreements with West Ham United for rights to the English Premier League football club’s pre-season friendly match against Italian Serie A champion Juventus.
• Formula One: German free-to-air sports broadcaster DSF acquired a package of Formula One rights for the 2007 season.