Sport TV (Portugal)
Independent pay-television broadcaster Football TV has ridden out the country’s tough media market since the rouble crashed in late 2014, and believes it could be in a position to thrive over the next three years.
RTP has recouped about 30 per cent of its investment in Euro 2016 media rights by sublicensing a package of rights to pay-television broadcaster Sport TV.
Portuguese telco Nos has won the battle for premium domestic football rights, beating rival Altice to deals with nine more clubs.
England’s Premier League has almost doubled its income in recently-agreed deals covering 11 territories across Europe.
Benfica’s deal with Nos has triggered a wave of negotiations, with Porto and Sporting Lisbon particularly keen to take advantage of competition in the marketplace.