Sportklub (Balkans)

Latest Features

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.

The VTB United League, a pan-European club basketball competition, has significantly increased the value of its international rights in a new deal with the Lagardère Sports agency amid interest from local Russian agencies.

Pay-television broadcaster Arena Sport will pay more than triple the current per-season deal value to take National Basketball Association rights in the Balkans from rival Sportklub, driven by the sport’s growing popularity in the region.

IMG continues to recoup its investment in English Premier League rights in Eastern Europe with a new deal with pay-television broadcaster Sportklub in the Balkans.

The Team Marketing agency has initiated broadcast rights sales processes in three more European countries for the Uefa club competitions during the 2021-24 cycle

Dentsu, the Japanese advertising agency heavily involved in sports marketing, has concluded a number of broadcast deals for the J.League ahead of the Japanese top flight’s resumption on July 4.

Croatian IPTV platform Iskon.tv has struck a new carriage deal with Arena Sport after electing to drop fellow pay-television broadcaster Sportklub. Arena Sport’s channels are now available to Iskon.t

Croatian public-service broadcaster HRT will cover next summer’s Uefa European Championships after striking a sublicensing deal with United Group, the rights-holder in the Balkan region.

Features

The English Premier League has increased the value of its rights in 27 territories across Central and Eastern Europe, and Central Asia in two separate deals, after carving out Bulgaria to capitalise on…

Pay-television broadcaster Sportklub has acquired Euroleague Basketball rights as part of a broader deal with the IMG agency

Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.

Uefa has earned a significant increase in the value of its national team rights across Eastern Europe, justifying its decision to sell market-by-market in the region.

The aggressiveness of telco Telekom Srbija was a driving factor in increases in the value of the rights to the Uefa Champions League and Europa League in the Balkans.

Media rights income for Euroleague basketball is likely to be about the same in the 2014-15 season as it was last season, partly due to difficulties in Russia, one of the sport’s key markets.