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LaLiga begins European rights sales with revenue gains in Nordics, Balkans

SANTIAGO BERNABEU, MADRID, SPAIN - 2019/10/05: Real Madrid CF's Luka Modric celebrates after scoring a goal (Photo by Manu Reino/SOPA Images/LightRocket via Getty Images)

LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.

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