LaLiga has started its European sales round strongly, gaining impressive fee increases from both the Nordic and Balkan regions in the first deals since the lifting of the three-season limit.
Uefa has more than doubled the value of its club competition media rights across five Balkan countries, awarding almost all rights to aggressive bidder Telekom Srbija, as the telco’s battle with rival United Media intensified.
IMG continues to recoup its investment in English Premier League rights in Eastern Europe with a new deal with pay-television broadcaster Sportklub in the Balkans.
Aggressive bidding from telcos has helped Uefa substantially grow the value of its club competition rights in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia.
Telco Telekom Srbija, majority owner of the Arena Sport channels, has acquired NBA rights in the Balkans from the 2019-20 season, according to local media reports