TrueVisions (Thailand)

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After two failed negotiations in an uncompetitive environment, the English Premier League has completed a deal in Thailand, Cambodia and Laos with pay-television broadcaster TrueVisions that will see the value of its rights halve.

Thai media company BEC World paid a massive premium to acquire International Volleyball Federation (FIVB) rights in the country.

England’s Premier League this week completed the first set of deals across Asia for its rights in the 2016-17 to 2018-19 cycle, with mixed results. It saw significant increases in value from Australia and New Zealand, but a decline in Thailand, Laos and Cambodia, while Malaysia and Myanmar are proving difficult.

Thai pay-television broadcaster TrueVisions has acquired exclusive rights in the country to football’s English Premier League. The three-year deal covers the 2019-20 to 2021-22 seasons.