Turner Broadcasting System Latin America
Turner’s intense battle against Fox over the acquisition of Chile’s Canal del Fútbol has produced a price almost double Fox’s opening offer in July.
The IMG agency this week told TV Sports Markets the decision to embark on its eLeague joint venture with media conglomerate Turner “was not influenced by other eSports companies and events”.
The Turner Sports division of US cable-television broadcaster Turner Broadcasting System and technology company Intel have agreed a multi-year deal to jointly offer virtual reality (VR) coverage of North America’s NBA basketball league.
US broadcasters CBS and Turner agreed to pay a 43-per-cent fee increase to lock down NCAA Division I Men’s Basketball Championship rights until 2032.
The financial might of major US network Turner Broadcasting System, allied to strong local market knowledge, will enable Brazilian sports broadcaster Esporte Interativo to be both competitive in the rights market and distinctive from rivals in its programming, the broadcaster believes.
There are three main reasons why the National Basketball Association secured a 180-per-cent increase in the value of its domestic media rights this month, according to US rights experts.
Turner investment will help Esporte Interativo to be more aggressive in sports-rights market