Licensing & Merchandising

Zarah Al-Kudcy, the commercial director for reigning WSL champion Chelsea Women, is leaving the club to become the chief revenue officer for NewCo, the independent body set up to run the top-flight women’s league and the second-tier Women’s Championship.

Uefa has opted to canvass the agency market again for global commercial rights sales to its flagship club competitions in a request for proposal process inviting bids over three or six seasons.

World governing body FIFA enjoyed income of $1.17bn (€1.07bn) in 2023, boosted by strong commercial revenues from the Women’s World Cup in Australia and New Zealand.

Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama

The new management team at OneFootball has enacted further cost-saving measures at the media company with the overall headcount reduced by 15 per cent

Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform

OneFootball chief executive Lucas von Cranach and fellow members of the management have left their roles following a financially turbulent 12 months for the streaming platform and media company

US internet company Yahoo has appointed Ryan Spoon as the new president of its sports division. Spoon comes to Yahoo Sports after working at digital collectibles and fantasy game company Sorare

Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.

Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.

The International Canoe Federation (ICF) has agreed a new broadcast rights deal with China Media Group (CMG), the Chinese state media company, along with striking sponsorship and licensing agreements in…

Augusta National, Inc. (ANI), the business arm of Augusta National Golf Club, home of US major The Masters, has extended its licensing agreement with digital asset management, licensing and metadata solutions provider Veritone.

The 2023 World Baseball Classic further set new records as the tournament concluded with Japan hanging on to defeat the United States 3-2 in the championship game

The IMG agency is looking to widen its work with the Arab Gulf Cup Football Federation (AGCFF) beyond the existing remit currently focused on broadcast and sponsorship rights sales, according to Robert…