American Football

USA

Two services due to launch soon show the increasing strategic and commercial importance of short-form content to the big US sports leagues and underline the degree to which US sport is leading the way in exploiting digital media.

Media rights clips from May 29 to June 11

Canadian pay-television broadcaster Rogers Sportsnet has expanded its Thursday Night Football rights deal with American football league the NFL and has launched a new live streaming service.

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US network NBC is seeking a record sum of around $4.5m (€3.3m) for a 30-second advertisement during its coverage of the 2015 Super Bowl American football game, according to the Variety magazine.

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American football league the NFL has sealed carriage deals with the Roku, Amazon Fire TV and Kindle Fire digital platforms for NFL Now, a new online service that will launch in August ahead of the 2014-15 season.

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Regional US broadcasters Wave-TV and WHAS-TV have acquired exclusive local rights in Louisville to show the Atlantic Coast Conference college sports competition.

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AT&T will not intervene in satellite-television provider DirecTV’s talks over a new rights deal for the NFL American football Sunday Ticket package of programming, according to the US telecommunications company’s chief financial officer, John Stephens.

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US telecommunications company AT&T will be able to cancel its takeover of satellite-television provider DirectTV if the latter is unable to renew an exclusive rights deal for the NFL American football Sunday Ticket package of programming.

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US telecommunications company AT&T has agreed a $48.5bn (€34.9bn) deal to acquire satellite television provider DirecTV.

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US telecommunications company AT&T is in “active talks” to acquire satellite television provider DirecTV in a deal that could be worth close to $50bn (€36bn), according to Reuters.

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US sports broadcaster ESPN will televise its first NFL Wild Card Playoff game during the American football league’s 2014 season.

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The NFL has no intention of shifting to a pay-television only model in the future, according to Brian Rolapp, chief operating officer of the American football league’s NFL Media division.

Media rights clips from March 27 to April 9

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US sports broadcaster ESPN has agreed six-year rights deal for the Gator Bowl annual college American football game.

Media rights clips from March 13 to March 26

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NFL American football franchise the Jacksonville Jaguars has agreed a new multi-year local broadcast rights deal with independent television station WJXT-TV Channel 4.

USA

DirecTV and American football league the NFL have extended their exclusive negotiating period to renew the US satellite television provider’s exclusive rights to the Sunday Ticket package of programming, according to the company’s chairman and chief executive Mike White.

Media rights clips from January 30 to February 12