Baseball

In the latest interactive monthly data report, TV Sports Markets analyses media-rights in the US major leagues: MLB, the NBA, the NFL and the NHL

MLBAM, the interactive media and internet company of Major League Baseball, has entered into a multi-year partnership with technology and social media platform 15 Seconds of Fame which promises to provide video content to fans which was never previously available.

MLBAM, the interactive media and internet division of North America’s Major League Baseball, has appointed Michael Paull as the new chief executive of its Bamtech video technology division.

Social media platform Facebook is in “advanced talks” over live streaming rights to Major League Baseball games, according to Reuters.

International sports broadcaster Eleven Sports will launch cable-television and IPTV channels in Taiwan early next month after boosting its rights portfolio by sealing a deal with the Lamigo Monkeys Chinese Professional Baseball League team.

SportsNet New York and rival local broadcaster MSG Network have sealed separate deals to stream live coverage of several of New York’s major league sports franchises.

The NBC Sports Group division of US media company NBCUniversal has agreed a deal with MLB Advanced Media, the interactive media and internet arm of North America’s Major League Baseball, to stream local market MLB games across its regional sports networks.

Major League Baseball has signed a content partnership with Hispanic-focused digital network Mitú which is designed to target the Latino youth market.

Bob Bowman has stepped down from a leadership role at BAMTech, the video technology business of MLB Advanced Media, according to multiple reports.

International sports broadcaster Eleven Sports Network has acquired rights in Taiwan to the 2017 edition of the World Baseball Classic national team tournament.

The Fox Networks Group division of 21st Century Fox has acquired exclusive rights to the World Baseball Softball Confederation-sanctioned Asia Winter Baseball league in Taiwan.

The Chicago Cubs’ decisive victory over the Cleveland Indians in game seven of this year’s World Series attracted the largest audience for Major League Baseball’s end-of-season showpiece since 1991.

The US Department of Justice has said it is suing telco AT&T and its DirecTV satellite operator and broadcaster for acting as the “ringleader” of a series of unlawful information exchanges between DirecTV and three of its competitors during carriage talks for regional pay-television channel SportsNet LA.

International media and entertainment company Discovery Communications has agreed a long-term partnership with BAMTech that will lead to the formation of a European division of the video technology business of MLB Advanced Media, the interactive media arm of Major League Baseball.

The Rushmans consultancy and Pitch International agency have struck a deal to market the global rights to the National Baseball Series, the top domestic competition in Cuba.

Major League Baseball team the Cincinnati Reds has extended its rights agreement with Fox Sports Ohio, and also acquired an equity stake in the regional subsidiary of the Fox Sports network.