Horse Racing

Sky Sports Racing, which is set to become the new identity for pay-television channel At The Races, has sealed its second major deal this week by securing exclusive rights in the UK and Ireland to the Melbourne Cup.

Pay-television channel At The Races, which is set to rebrand as Sky Sports Racing, has struck a three-year extension to its rights deal in the UK and Ireland for US horseracing showpiece the Breeders’ Cup World Championships.

Racecourse Media Group, the holding company responsible for media and data rights involving a host of British horse-racing destinations, has said that its 37 affiliated racecourses will receive a nine per cent increase in revenues generated from their media rights in 2017.

UK pay-television broadcaster Sky will launch a dedicated horse racing channel through an agreement that will result in the rebranding of pay-television channel At The Races.

UK racecourse owner and operator Arena Racing Company has acquired a majority stake in Greek firm Vermantia, a leading provider of multi-channel content solutions for lotteries, gaming and betting operators.

Racecourse Media Group, the holding company responsible for media and data rights involving a host of horse-racing destinations, has extended a partnership with SIS to include direct-to-home and streaming rights to all Irish racecourses and Chelmsford City horse-racing events.

Racecourse Media Group, the holding company responsible for a range of media and data rights involving a host of horse-racing destinations, has opted to enhance its partnership with Sports Information Services, a provider of end-to-end products and services to the betting and broadcast industries, in a move that has drawn strong criticism from Arena Racing Company, the largest racecourse operator in the UK.

Pay-television channel At The Races has renewed its deal for exclusive rights in the UK and Ireland to US horse-racing showpiece the Pegasus World Cup Invitational.

Racecourse Media Group, the holding company responsible for a range of media and data rights involving a host of horse-racing destinations, has signed a two-year extension to its partnership with Dubai’s Meydan Group.

The New York Racing Association has joined forces with FS1, a channel operated by the Fox Sports division of US network Fox, to broadcast coverage of this year’s edition of the Melbourne Cup Australian horse racing event.

Social media platform Twitter has extended its deal with the Victoria Racing Club and Australian commercial broadcaster Seven to live stream the 2017 Melbourne Cup to a domestic and global audience.

Media consultancy HBA Media has extended its deal to distribute international media rights to the Pegasus World Cup Invitational, the world’s richest horse race.

UK pay-television broadcasters At The Races, Racing UK and Sky have all secured rights to this year’s edition of the Breeders’ Cup US horse racing event.

UK commercial broadcaster ITV this month extended its horse racing portfolio by acquiring rights to the 2017 Prix de l’Arc de Triomphe for a nominal fee.

UK commercial broadcaster ITV has acquired rights to this year’s edition of the Prix de l’Arc de Triomphe horse racing event.

UK bookmaker Betfred has agreed a media-rights deal with The Racing Partnership (TRP), a joint venture between UK racecourse owner and operator Arena Racing Company (ARC) and seven UK independent racecourses.

The Racing Partnership (TRP), a joint venture between UK racecourse owner and operator Arena Racing Company (ARC) and seven UK independent racecourses, has agreed a new rights deal with gambling company Ladbrokes Coral PLC.

The Ascot Racecourse has earned a small fee from online streaming platform Sina Sports for exclusive rights in China to this year’s Royal Ascot festival.