TV Rights Deals 2: Rugby World Cup 2011, baseball, cricket, golf and more

Basketball: Eurosport Deutschland acquired live rights for nine selected playoff matches from Germany’s top league, the Basketball Bundesliga, in a deal with the league and rights-holder Sportdigital.tv.

Baseball: Japanese pay-broadcaster J Sports acquired the exclusive CS satellite rights and non-exclusive BS satellite rights for Major League Baseball in a seven-year deal, from 2009 to 2015, with the Dentsu agency. J Sports plans to slowly increase its live coverage to more than 400 matches per season by 2012.

Badminton: The IEC in Sports agency acquired exclusive worldwide distribution rights for the Indonesian Open, the Asian Badminton Championships, and the Malaysian Grand Prix.

Beach Volleyball: US network NBC acquired the rights for AVP Pro Beach Volleyball events in a one-year deal.

Boxing: UK commercial broadcaster ITV acquired the delayed rights for the WBC super middleweight title clash between the UK’s Carl Froch’s and Jermaine Taylor after Froch’s promoter, Mike Hennessey, failed to secure a mainstream television deal for live rights. The fight will be shown live on pay-per-view on the Perform Group agency’s omnisport.tv website. ITV and pay-broadcasters BSkyB and Setanta all refused to meet an asking price which started at over £1m (€1.1m/$1.5m) and fell to below £500,000.

Cricket: Premier Media Group, owner of the Fox Sports pay-channels, agreed a deal with Asian broadcaster Ten Sports for the Australian rights for all of Ten’s cricket portfolio, including international matches in Pakistan, Sri Lanka and the West Indies. Fox is paying about $15m (€11.5m) for the four-year deal, from 2009 to 2012.

Cycling: UK commercial broadcaster ITV extended a one-year deal for highlights rights for the Tour of Britain.

Golf: Italian sports channel SportItalia acquired the rights for the US PGA Tour in a one-year deal for 2009, covering highlights and some live coverage.

Golf: Spanish pay-operator Sogecable extended a deal for the British Open for three more years, from 2009 to 2011, paying an average €675,000 ($880,000) a year. It also extended deals for the US Open and the US PGA Championship from 2010 to 2012, for about $500,000 per event.

Golf: Pan-regional pay-operator Viasat Broadcasting renewed deals for over 40 golf properties for the period 2010 to 2012, in a series of deals brokered by the IMG agency.

Gymnastics: The European Broadcasting Union acquired pan-European rights for European Union of Gymnastics’ events from 2009 to 2012.

Handball: German public service broadcasters ARD and ZDF acquired the rights for the men’s European Handball Championships in 2012 and 2014, in a deal agreed by SportA, the two broadcasters’ sports rights agency, and the Infront Sports & Media agency.

Ice Hockey: Norwegian pay-channel TV2 Sport acquired the rights for Norway’s domestic league and national team matches in a three-year deal, 2009-10 to 2011-12, worth NKr20m ($3m/€2.3m), which includes NKr5-6m a year in production costs. TV2 Sport will show live matches, with highlights on free-to-air channel TV2 Zebra.

Motorcycling: UK free-to-air commercial broadcaster ITV acquired highlights rights for the 2009 British Superbike Championship in a one-year deal.

Motorsport: Brazilian pay-sports channel SporTV acquired the rights for the 2009 GP2 motor racing series.

Rugby union: New Zealand pay-broadcaster Sky Television acquired the pay-TV rights for all matches of the 2011 World Cup in a deal with Rugby World Cup Limited, paying an estimated NZ$15m (€6.5m/$8.5m). Sky will be host broadcaster for the tournament and will produce all 48 matches in high definition. The deal includes non-exclusive internet and mobile rights. A package covering the free-to-air rights for 16 matches, including New Zealand national team matches, the quarter-finals, semis and final, remains on the market. Sky’s free-to-air arm Prime, public-service broadcaster TVNZ and commercial channel TV3 are all expected to bid.

Rugby union: Canal Plus Events, the agency arm of the French pay-broadcaster, acquired the international rights for France's top-tier domestic league, the Top 14, in a two-year deal from 2009-10 to 2010-11. Canal Plus will pay a minimum guarantee of €450,000 ($585,000) per year.

Table Tennis: US broadcaster Universal Sports acquired TV and internet rights for the 2009 World Championships in a deal with TMS, the media rights arm of the International Table Tennis Federation.

Tennis: Pan-regional Asian broadcaster ESPN Star Sports (ESS) extended its deal for the Wimbledon Tennis Championships for six years, from 2009 to 2014. The deal covers cable, satellite and terrestrial rights in 24 markets across Asia. It includes internet and mobile rights for the first time. ESS is thought to be paying about $4m (€3.1m) a year.

University Sport: Sports marketing agency IMG College and RadioOhio signed a 10-year multimedia rights deal with Ohio State University worth $128m (€98.5m).

Wrestling: The European Broadcasting Union acquired pan-European rights for Greco-Roman and Freestyle events in a four-year deal from 2009 to 2012 with the FILA.

Weightlifting: The European Broadcasting Union acquired pan-European rights for European Weightlifting Federation events from 2009 to 2012.

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