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Hutton: Facebook spending on rights will remain highly targeted

SYRACUSE, NY - SEPTEMBER 09: A television video person uses an iphone and stabilizer to film for facebook live broadcast before the game between the Syracuse Orange and the Louisville Cardinals on September 9, 2016 at The Carrier Dome in Syracuse, New York. Louisville defeats Syracuse 62-28. (Photo by Brett Carlsen/Getty Images)

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The German Bundesliga’s international sales and marketing arm, Bundesliga International, is set for a busy 12 months of media-rights sales as the league approaches the conclusion of deals across the Americas, Asia, Middle East and North Africa.

Pan-African pay-television broadcaster StarTimes paid a cut-price sum to acquire rights to a host of Uefa national-team events following the demise of rival broadcaster Kwesé TV’s pay-television arm, SportBusiness Media understands.

Streaming service DAZN’s two-season Bundesliga sublicensing deal with US media group Discovery has strengthened its position in Germany and Austria ahead of the league’s upcoming domestic tender.

Fox Sports Asia’s desire to reduce its spend on rights to The Open in Asia-Pacific opened the door for OTT platform GolfTV to grab non-exclusive rights alongside the pay-television broadcaster.