UK commercial broadcaster Channel 4’s recent Formula One sublicensing renewal with pay-television broadcaster Sky extends their relationship for another three years, until the end of 2022, with the deal value unchanged, SportBusiness Media understands.
W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.
WRC Promoter, the commercial rights-holder of the FIA World Rally Championship, has extended its agreement for exclusive live media rights in the UK with pay-television broadcaster BT Sport for three years,…
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