W Series, the all-female motorsport competition, turned down a significant rights fee from UK pay-television broadcaster Sky to renew with commercial broadcaster Channel 4 as it continues to prioritise exposure, SportBusiness Media understands.
NBC Universal has acquired US rights to the inaugural 2019 season of W Series, the women’s motorsport championship.
W Series, the all-female motorsport competition, is prioritising exposure over revenue in its media-rights strategy for the series’ inaugural year, it has told SportBusiness Media, although it would be difficult for the series to adopt any other approach, according to industry experts.
W Series, the women’s motor-racing championship, has signed media rights deals covering its inaugural season across 35 territories in Asia, Africa and Oceania, it said Tuesday.
Nordic Entertainment (Nent) Group has acquired rights in the Nordics to the 2019 edition of the W Series, the new women’s motorsport championship.
W Series has appointed the Pitch International agency to market global media rights to the inaugural season of the women’s motor-racing championship.