HomeMotorsportGermany

ProSiebenSat.1 keeps hold of DTM with exposure guarantee

(Gerd Schifferl/SEPA.Media /Getty Images)

ProSiebenSat.1 saw off strong competition from rival commercial broadcaster RTL to renew its rights to the Deutsche Tourenwagen Masters after its previous deal for the touring car series was annulled.

You need to have a subscription to access this content

If you would like more information on our Media product please contact our sales team

Already have an account? Sign in here

Most recent

The Saudi Pro League has approached a small number of sports marketing agencies and asked them to bid for a one-year contract to distribute its international rights, SportBusiness Media understands.

The PGA Tour and LIV Golf had been in bitter conflict until yesterday's announcement. SportBusiness Media examines the key reasons for the about-turn.

Sky Deutschland executive vice-president Charly Classen says he is motivated by the challenge of navigating the pay-television broadcaster’s sports division through an “uncertain” operating environment.

Foxtel and SBS secured rights to next month's Netball World Cup amid an absence of competition primarily due to the time difference between Australia and South Africa, where the tournament will be held.