ProSiebenSat.1 (Germany)

Latest Features

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest

The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them

Sky Deutschland to pay about €22m per season for Premier League rights, 2019-2022 This is about 70 per cent more than the €13m per season DAZN pays from 2016-2019 T

DAZN has acquired exclusive Ultimate Fighting Championship rights in Germany and Austria, more than doubling the previous value of the rights. OTT service DAZN will pay just under $2m (€1.7

ProSieben Maxx, the German commercial free-to-air channel, has registered its highest-ever target market viewing share for an NFL playoff match beginning at 7.05pm (CET)

German commercial broadcaster ProSiebenSat.1 has agreed a two-season extension to its rights deal with the DTM domestic touring cars series. ProSiebenSat

Italy-based commercial broadcaster Mediaset has raised its interest in German counterpart ProSiebenSat.1 through the acquisition of a 5.5-per-cent stake

German media company ProSiebenSat.1 has agreed a one-season extension to its rights to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL), while stating its aim to further efforts in the sector by securing complete control of the eSports GSA entity.

Features

German public-service broadcasters ARD and ZDF recouped more than €3m ($3.5m) from various sublicensing deals for 2018 Fifa World Cup rights in the country.

The Sauerland Promotion’s deal with Sport1 in Germany is of similar value to its previous deal with commercial broadcaster ProSiebenSat.1, TV Sports Markets understands.