ProSiebenSat.1 (Germany)
Features
Tough market weighs on DFL domestic rights income
The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.
WWE holds back PPV rights in Germany to promote OTT
WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.
NFL eyes further brand boost with ProSiebenSat.1 FTA renewal in DACH
The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.
ATP earn large increase as Sky fights off rivals in Germany, Austria and Switzerland
The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest
Fierce competition drives increase in Wimbledon rights in Germany, Austria and Switzerland
The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them
Premier League earns big increase for rights in the DACH region
Sky Deutschland to pay about €22m per season for Premier League rights, 2019-2022
This is about 70 per cent more than the €13m per season DAZN pays from 2016-2019
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IMG earns huge UFC fee increase from German market
DAZN has acquired exclusive Ultimate Fighting Championship rights in Germany and Austria, more than doubling the previous value of the rights.
OTT service DAZN will pay just under $2m (€1.7
ARD/ZDF recoup some of their Fifa outlay via sublicensing deals
German public-service broadcasters ARD and ZDF recouped more than €3m ($3.5m) from various sublicensing deals for 2018 Fifa World Cup rights in the country.
Same money, more content for Sport1 in new Sauerland deal
The Sauerland Promotion’s deal with Sport1 in Germany is of similar value to its previous deal with commercial broadcaster ProSiebenSat.1, TV Sports Markets understands.