ProSiebenSat.1 (Germany)

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The German Football League (DFL) faced an absence of new bidders, a change in strategy from incumbent Sky Deutschland and an unstable economy as it went to market with its 2021-25 domestic rights. The tough conditions left experts to conclude the league had done well to avoid a larger income drop for the cycle.

WWE will broadcast its pay-per-view events in Germany exclusively on its OTT platform, WWE Network, in the 2020-23 rights cycle.

The NFL renewed its free-to-air deal in DACH with German media group ProSiebenSat.1 without going to market as it looks to grow further in the region, having been impressed with the broadcaster’s ability to build the league’s brand and audience.

The value of ATP Tour tennis rights in Germany, Austria and Switzerland has once again dramatically increased amid intense competition for a year-round competition with a growing domestic interest

The value of Wimbledon rights in the DACH region will increase significantly in the next cycle after incumbent rights-holder Sky Deutschland faced down strong competition to retain them

US private equity company KKR has opted to reinvest in ProSiebenSat.1, stating that the Germany-based commercial broadcasting group is undervalued at present. KKR has acquired a stake of 5

Commercial broadcasting group ProSiebenSat.1 has acquired exclusive domestic free-to-air rights to the Austrian Ice Hockey League for its new commercial Puls 24 channel in the country

Mediaset, the Italy-based commercial broadcaster, has furthered its efforts to create a pan-European media group by raising its stake in Germany-based commercial broadcasting group ProSiebenSat.1

Commercial broadcaster ProSiebenSat.1 has agreed a multi-year deal to renew its free-to-air rights in Germany to the wrestling entertainment series WWE

Features

Sky Deutschland to pay about €22m per season for Premier League rights, 2019-2022 This is about 70 per cent more than the €13m per season DAZN pays from 2016-2019 T

DAZN has acquired exclusive Ultimate Fighting Championship rights in Germany and Austria, more than doubling the previous value of the rights. OTT service DAZN will pay just under $2m (€1.7

German public-service broadcasters ARD and ZDF recouped more than €3m ($3.5m) from various sublicensing deals for 2018 Fifa World Cup rights in the country.

The Sauerland Promotion’s deal with Sport1 in Germany is of similar value to its previous deal with commercial broadcaster ProSiebenSat.1, TV Sports Markets understands.