Canadian Hockey League brings sponsorship, media sales in-house
The Canadian Hockey League (CHL) has announced that it is taking corporate sponsorship and media sales in-house after outsourcing sales operations for more than 20 years
Nascar extends college sports marketing presence through Learfield deals
Nascar has furthered its presence in college athletics with a new deal with Learfield for the University of South Carolina while extending last year's agreement with the University of Alabama
Record US streaming figures for Chelsea-Liverpool opener on Peacock
Chelsea and Liverpool's Premier League opener on August 13 was the most-streamed Premier League match on American rights-holder NBC Sports' streaming platform Peacock with an average minute audience of…
Utah Jazz signs with Kiswe for switch from RSNs to D2C
The National Basketball Association's Utah Jazz has announced it will work with cloud video company Kiswe to launch the team's first-ever direct-to-consumer (D2C) offering following its exit from the AT&T…
NBCUniversal, EverPass agree commercial establishments deal for Peacock content
NBCUniversal has announced a multi-year deal with media distribution business EverPass Media for the exclusive rights to distribute Peacock's sports content to commercial establishments
Apple subs ‘more than doubled’ since Messi arrival, says Inter Miami owner
Jorge Mas, one of Inter Miami's owners, says that Apple TV's MLS Season Pass subscriptions have "more than doubled" since Lionel Messi joined the club this summer
NFL Network, RedZone go D2C on NFL+
The National Football League is making its two cable channels, NFL Network and NFL RedZone, available in a direct-to-consumer offering on NFL+
LaLiga, ESPN puts focus on fans in third season of US contract
LaLiga is stepping up its efforts in the United States as it enters its third season with broadcaster ESPN by adding more content and events in English and Spanish.
ESPN entered into a $1.4bn (€1.3
ESPN+ subscriptions dip, Iger ‘encouraged’ by strategic partner talks
ESPN's direct-to-consumer offering, ESPN+, has seen a dip in subscriptions from 25.3 million in the prior quarter ending April 1 to 25.2 million subscribers as of July 1
NBA App, website to carry Fiba’s digital platform for World Cup
The National Basketball Association and International Basketball Federation (Fiba) have announced that the NBA App and NBA.