Analysis
Brazilian clubs near private equity consensus, but Flamengo’s clock is ticking
Clubs across Brazil’s top two football leagues are edging closer to agreeing on how to sell a stake in the Brasileiro Série A and collectivise commercial rights sales, but the last mile of the marathon negotiations looks set to be the hardest.
Sony pays increase to get Euro 2024 and 2028 over the line
Indian pay-television broadcaster Sony Pictures Networks paid a per-tournament uplift on its previous fee to renew its Uefa national team rights, including the European Championships.
DAZN deals with Dyn after ending EHF sales role
DAZN has managed to recoup some of its spending on European Handball Federation rights through a sublicensing deal in Germany, Austria and Switzerland (DACH) with soon-to-launch streaming platform Dyn.
RTVE keeps MotoGP sublicense fee flat
RTVE has sublicensed free-to-air rights for MotoGP at a flat rate, in the absence of competitive tension from commercial broadcasters.
Brax goes for exposure in Brazilian Série B venture
Brazil’s Série B will remain the second-richest lower-tier football league in the world thanks to last month’s domestic media rights deal with agency Brax Sports Assets.
Gen Z loves football, but it’s a love that needs nurturing
Generation Z is glued to football on social platforms and is willing to pay for content, but cultivating their love for the sport will require much greater access and engagement.
DAZN secures IPL increase in five-year Foxtel deal
DAZN conducted a successful sales process of its IPL rights in Oceania, with Foxtel paying an uplift on its previous fee in a new five-year deal, although Sky NZ's deal for the 2023 season is a slight decrease.
Sky halves cash fee in co-exclusive IPL deal with DAZN
Sky has halved its cash rights fee for Indian Premier League rights in the UK and Ireland by striking a one-year, co-exclusive rights deal with DAZN.
US Open nets steady sales in Europe and Italy after carve-out
The USTA and IMG have struck four deals for the US Open in Europe so far, though the jury will remain out on the decision to carve out the ‘big five’ markets until the sales process is complete.
DAZN outbids Bruin for NFL Game Pass in bold global play
DAZN is thought to have bid significantly higher than incumbent OverTier for global distribution rights to Game Pass, though the NFL says user experience, tech, footprint and marketing were decisive factors.
MotoGP aims for India inroads through Viacom18 exposure
Media group Viacom18 secured exclusive rights in India to the MotoGP motorcycling series for three years, from 2023 to 2025, after striking an advertising revenue share deal with events promoter Fairstreet Sports.
RTL increases Europa League fee to retain exclusivity
Commercial broadcaster RTL has renewed its exclusive rights in Germany to the Uefa Europa League and Europa Conference League at a considerable increase, wrapping up an middling sales process in the DACH region for European football’s governing body.
Sportradar’s ‘innovative model’ helped seal ATP data rights deal
Sportradar’s commitment to sharing an early tranche of revenue and its planned investment in AI-based data products were the keys to its ATP betting rights victory, SportBusiness Media understands.
Sky reclaims US Open as Amazon declines to pay increase
UK pay-television broadcaster Sky Sports acquired exclusive rights to the US Open tennis grand slam from 2023 to 2027 after agreeing to pay a marginal increase on the previous fee.
ProSiebenSat.1 ploy helps DOSB New Media land ice hockey rights
Streaming platform operator DOSB New Media formed a joint ticket with its former owner, commercial broadcaster ProSiebenSat.1, to secure a wide-ranging package of ice hockey rights in Germany and Austria.
Sony renews Sri Lanka Cricket at reduced fee due to fewer India matches
Sony Pictures Networks renewed its global Sri Lanka Cricket rights for four years, from April 2023 to March 2027, at a lower fee due to a reduction in India matches on the previous deal.
ProSiebenSat.1 keeps hold of DTM with exposure guarantee
ProSiebenSat.1 saw off strong competition from rival commercial broadcaster RTL to renew its rights to the Deutsche Tourenwagen Masters after its previous deal for the touring car series was annulled.
Sky opts for initial short-term Women’s Premier League deal
Sky Sports acquired exclusive rights to the inaugural season of the Women’s Premier League after deciding, for now, to agree a one-year deal rather than make a long-term commitment.