Analysis

Italian pay-television broadcaster Sky Italia said this week that it was “concerned and frustrated” that a continuous flow of negative developments in Serie A was undermining the credibility of the league.

Weak competition for Europa League rights in Spain forced Uefa into lengthy negotiations with the beIN Media Group and the Mediapro agency, who were bidding jointly. A deal was eventually agreed last week.

The domestic media rights value of French rugby union’s Top 14 final increased strongly in new deals agreed last week.

MP & Silva’s deal to distribute National Football League rights in Europe is a “landmark” deal for the agency, according to senior vice president Daniel Cohen.

The Sportsman Media Group’s desire to remain on an equal footing with its rivals helped the German Bundesliga to a massive increase in the value of its betting rights in a deal agreed late last month.

Pan-regional sports broadcaster Eurosport is thought to be paying a strong rights fee for Major League Soccer rights across Europe, excluding the UK, in its four-year deal agreed last week.

Formula One Management earned a significant increase in the value of its rights in Australia last month by allowing a pay-television broadcaster to acquire rights to the championship for the first time in the country.

The IMG Events & Media agency maintained its commitment to US sports properties in renewing its deal to advise on the sale of global US Open tennis rights last week.

Pay-television broadcaster Nova is in advanced negotiations with the Greek Superleague to extend its domestic football deal for two more seasons, TV Sports Markets understands.

Last month’s deal between the Pacific-12 Conference (Pac-12) and Chinese internet firm LeTV is evidence that China’s internet platforms are providing sports bodies with exposure which has a value beyond rights fees.

Pay-television network Ten Sports’s desire for exclusivity pushed up the value of MotoGP rights in the Indian subcontinent in last month’s deal.

The amounts paid for the rights to the 2026 World Cup by Fox and Telemundo in the US and Bell Media in Canada are unconfirmed

A broadcast deal in Germany – which is close to being agreed – is an important staging post for mixed martial arts promoter Ultimate Fighting Championship in its assault on Europe.

Canal Plus and Eurosport are battling it out over the pay-television rights to French rugby union’s Pro D2, with the existing rights fee set to treble.

Sky Italia’s acquisition last week of the rights to this year’s Rugby World Cup will give the broadcaster a second high-profile, low-cost sports event around which it can build a marketing campaign in late summer.

Spanish club Barcelona said this week that the planned return to collective selling would help La Liga to eventually match or exceed the media-rights income of Italy’s Serie A, but that it would require the country’s pay-television industry to be much stronger.

US pay-television network ESPN beat commercial networks NBC and Fox to win rights to the revived World Cup of Hockey in 2016.

The financial might of major US network Turner Broadcasting System, allied to strong local market knowledge, will enable Brazilian sports broadcaster Esporte Interativo to be both competitive in the rights market and distinctive from rivals in its programming, the broadcaster believes.