Analysis

Multiple Sports

Amazon’s proposed agreement with Diamond Sports Group to secure local streaming rights to US sports leagues has been hailed as a “brilliant, brilliant deal”, though approval of the plan is far from certain.
Football

Mauro Balata, president of Italy’s second football division, Serie B, has called on football’s governing bodies to be more aware of the negative impact their constant expansion of competitions has on the value of domestic leagues.
Tennis

South Korean media group CJ ENM has agreed to a three-fold increase in its fee to renew rights to the Australian Open for a further three years, from 2025 to 2027.
Football

Sony Pictures Networks will pay around double its current fee to shore up its football portfolio with a renewal of Uefa club competition rights in the Indian subcontinent from 2024-25 to 2026-27.
Multiple Sports

Agency LiveMode has no plans to compete directly against Brazil’s established media companies for all-encompassing exclusive rights deals despite racking up a powerful audience base on streamer Cazé TV.
Basketball

The National Basketball Association’s next round of domestic rights deals seems certain to look very different to those of the last two decades, as streaming technology and changing user behaviour drive change in the US media market at an unprecedented pace.
American Football

While maintaining its linear dominance, the NFL is increasingly focusing attention on NFL+, its direct-to-consumer streaming service which has just completed its second regular season.
Cricket

Despite systemic weakness in the Pakistani economy, and chronic instability at the Pakistan Cricket Board, the Pakistan Super League T20 competition is on a sustainable path after securing strong increases in domestic media rights fees for the next two seasons.  
Tennis

Amazon will show Wimbledon on Prime Video for the first time in any market after it stepped in to acquire rights in Germany and Austria when Sky exercised a break clause in its contract.
Motorsport

Formula E is banking on a close working relationship with motorsports experts Red Bull to fuel interest in the electric racing series in Germany and overturn what it hopes is a short-term drop in media rights fee in its biggest market.
Multiple Sports

The proposed merger between Disney Star and Reliance is being driven to a great extent by the wish to avoid a repeat of the 2023 IPL, in which the two entities undercut each other, resulting in reduced advertising revenues.
Multiple Sports

Amazon has found that premium sports properties drive acquisition of new customers to its Amazon Prime premium service but are not necessary for their retention.
Multiple Sports

The financial plight of Recast has shone a light not only on the flaws of the streaming platform’s erstwhile business, but also the continuing difficulties of monetising second- and third-tier sports content.
Multiple Sports

UK pay-television broadcaster Sky’s acquisition of US college football and basketball rights from ESPN will provide good exposure for American university sport through to the end of the 2024-25 season, but little in the way of remuneration.
Cricket

Nine Entertainment and Foxtel renewed their England and Wales Cricket Board media rights in Australia from 2024 to 2031 at increased fees after extracting strong value from the ECB’s properties in recent years.
Football

The English Premier League’s first domestic media rights auction for almost six years has produced an overall uplift of just over three per cent, prompting sighs of relief across offices in Paddington, Isleworth and Chiswick.
Cricket

Online retail giant Amazon “blew the competition out of the park,” to quote one source, in order to secure International Cricket Council rights for the next four years in Australia.
Basketball

The NBA has secured a slight uplift for its media rights in the UK thanks to its domestic broadcast partner, Warner Bros. Discovery, stepping up in the absence of competition.