Formula One

The price of Formula One media rights has fallen and stayed flat in recent deals for Austria and Russia respectively, reflecting the lack of competition for the property in both markets.

Start-up pay-television operator Kwese TV is the latest company set to challenge SuperSport in the sub-Saharan market, and its Kwese Sports channel is already battling the dominant sports broadcaster head-on for rights outside South Africa.

The value of Formula One media rights increased strongly in Portugal last week, thanks mainly to the aggressive intent of sports broadcaster Eurosport.

Formula One’s broadcast rights value in Germany will fall by about seven per cent when the latest renewals, agreed last week, kick in from 2016.

Formula One Management earned a significant increase in the value of its rights in Australia last month by allowing a pay-television broadcaster to acquire rights to the championship for the first time in the country.

Spanish agency Mediapro will dilute the exclusivity of its new Formula One channel in Latin America with a sublicensing deal because it felt the offer from Fox Sports was too good to refuse.

Modern Times Group said this week that the emergence of Nordic drivers in Formula One was transforming the championship into a “magnificent” media rights property.

Formula One has earned a significant increase in its rights value in Canada thanks to intense competition between pay-television broadcasters.

Mediapro renews F1 deal in Spain but for smaller package